Jaguar + Land Rover

Challenge

How could Car and Driver + Road & Track make their editorial insights surrounding the Jaguar + Land Rover brands relatable to a larger audience?

Insight

Every car buyer acts like an enthusiast within the purchase cycle: their desire to know as much as possible about what they’re about to purchase is balanced with their attention span for statistics. Making car knowledge entertaining for non-enthusiasts is critical for building purchase consideration.

Approach

Begin with our insight-driven approach to create a balanced and entertaining story around each model within the Jaguar + Land Rover line-up.

Solution

Individual video clips hosted by a car enthusiast and a more lifestyle-oriented entertainer to help humanize insider car-knowledge for a wider audience.

In Use

Jaguar XJ and Land Rover Range Rover Sport episodes.