the blend line (tm)
next-wave automotive consultants


the blend line is the creative agency powered by the automotive knowledge of Car and Driver + Road & Track.

Only the blend line™ and Hearst Autos know the real consumer from spark to sale.


We solve business problems with pervasive creativity built from purposeful messaging that is highly measurable, without excess and overhead.

We’re a knowledge-driven creative partner with extraordinary scale. 

Only we can help a manufacturer curate actionable conversations with consumers of all stripes.

Bringing a partner voice to life: structured from analysis to action.


Rigorously researched & culturally aware insights rooted in the needs of the auto industry. 


The right creators, channels & executions to elevate and activate a brand conversation.